Valentina is the founder and creative mind behind Memoria Hats, her own independent brand, started in Italy in 2016. She artistically merges traditional craftsmanship and modern design to create a bold yet timeless collection of bespoke hats.
Growing up in Molise, Italy, Valentina’s family business in jewelry gave her an early appreciation for detail and quality. She went on to study Fashion Design, but upon graduating she found the lack of creative business roles frustrating. This inspired her to found Memoria Hats. The name “Memoria” translates to “memory” and is the emblematic concept behind the brand. Additionally, the raw fabric used, the felt, is a shape-memory material.
Each hat is remarkably well made using century old techniques to shrink and shape luxurious Italian materials for a bespoke fit. Valentina reveals that “the process isn’t easy, it takes days of work, patience and can involve a lot of frustration. Memoria Hats are hand-blocked and every element is carefully crafted making each piece unique as they’re customizable and made to order.” Quality is a priority and zero chemicals are used in the process.
On design and personal style, Valentina explains, “the shape and volume of each hat makes it eye-catching and luxurious. Many people still think that wearing a hat is a big statement or they consider it too eccentric but I think that is a big misconception. Hats are actually very useful accessories, they protect us against the cold, rain and sun, and they’re perfect for bad hair days.”
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