Pietro Novelli, Co-founder
With over 10 years of marketing success in everything from door-to-door sales to being a senior marketing executive in big tech, Pietro is our creative director and expert in e-commerce, fashion and marketing.
Kunaal Chande, Co-founder
Starting his career in venture capital to specializing in rapid growth start-ups along with experience in FinTech, Kunaal is our financial advisor driving scalable business processes at every step.
We pay homage to tradition by providing top local artisans with a platform to showcase and sell their bespoke merchandise and tell their story.
Our strength lies in our community and so the most important aspects of our work include supporting local economies so that traditional craftsmanship is preserved for centuries more.
In a world of fast fashion and over consumption, we wanted to create an independent market for designers and artisans that value tradition and quality.
We strive to empower these entrepreneurs and creative communities by providing them with the tools and expertise to launch their brands globally.
Our team spirit looks a lot like entrepreneurial spirit with a passion for world-class design. We are a diverse team of leaders from Italy, the United Kingdom, Tanzania, South Africa, and Canada with backgrounds in ecommerce, fashion, marketing, finance, baking and breakdancing.
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